Order Privacy Notice
This privacy notice tells you about the information we collect from you when you place an order at one of our below listed websites. In collecting this information, we are acting as the data controller and we are therefore required to provide you with information about us, why and how we process your data, and about the rights you have over your data.
This privacy notice relates to orders placed on our websites:
- Barking Heads (barkingheads.co.uk)
- AATU (aatu.co.uk
Who are we?
We are Pet Food (UK) Limited, with a registered address of 33 Mark Road, Hemel Hempstead, Herts, HP2 7DN. Our main telephone number is 01442 212 392.
If you have concerns about how your data is used, please email our Data Protection Officer at firstname.lastname@example.org
What personal data do we collect?
- Email address
- First name
- Last name
- Delivery and billing addresses
- Phone number
Non-personal data we collect:
- Items ordered
As you use our website, Pet Food UK will also collect information about your order history and products added to your cart.
What other data is collected?
Your payment details are collected directly by our payment providers. We do not collect any payment data. The payment providers we use are Stripe and PayPal.
In part of the payment processing, some of your data may be transferred to the USA under the adequate protection of the EU-US Privacy Shield.
Stripe’s Privacy Shield policy can be viewed here: https://stripe.com/privacy-shield-policy and their certification can be viewed here: https://www.privacyshield.gov/participant?id=a2zt0000000TQOUAA4&status=Active
PayPal’s privacy notice can be viewed here: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
Why do we collect this data?
We collect this information for the purposes of fulfilling our contract of sale with you and to ensure your order is delivered to you in a timely manner.
We do not use your information for any other purpose than to fulfil our contract.
What do we do with your information?
Your information is stored in our order management systems which are used to process and dispatch your order from our head office.
Your information is transferred to the most suitable courier company for the delivery of your order.
Your data does not leave the EU.
By law, we need to keep your information for a minimum of 7 years for tax purposes. We only store information essential for this purpose.
Hard copies of picking notes are shredded after your order has been dispatched.
Our courier companies delete your data from their systems between 30 and 180 days after your order has been delivered successfully. Please See DPD data protection policy here: https://www.dpd.com/de_en/siteutilities/data_protection
Your rights over your information
Under GDPR law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can view this information and correct it by visiting the 'My Account' area on our websites.
You can also contact our Data Protection Officer.
You can also ask us to delete your data if there is no lawful reason for us to keep it. In most cases, we are required to keep your data for tax purposes under our lawful obligations to HMRC.
To submit a request by email, post or telephone, please contact the Data Protection Officer on the details below:
Tel: 01442 212 392
The Data Protection Officer
33 Mark Road
Your right to complain
If you have concerns about how we process your data, your initial contact should be with our Data Protection Officer (details above). If you are not satisfied with the outcome, you can contact the Information Commissioner’s Office via their website at www.ico.org/concerns or write to them at:
Information Commissioner's Office