Benefits of raw, served simply Fresh New Look, Same Pure Nutrition: the benefits of a raw diet, served simply.

Fresh new look, same pure nutrition.

When it comes to nutrition, we’ve spent years mastering advanced nutrition techniques to create highly nutritious, premium food your dog will love. That hasn’t changed. What has?

We’ve refined our design to better reflect what’s inside each bag – expertly created recipes, made with at least 80% high-quality meat or fish, cooked low and slow™ to lock in nutrition.

What remains is our unwavering commitment to pure, uncompromising nutrition – that’s why we’ve been trusted by devoted pet owners since day one.

Sarah McNamara, Senior Pet Nutritionist says "Behind every AATU recipe is a commitment to nutritional integrity. We formulate each recipe with high-quality meat or fish and cook it low and slow™ to preserve the natural nutrients - delivering the benefits of raw feeding in a  more convenient way. As the expert creators behind our recipes, I’m delighted to see this new generation of AATU come to life through our new packaging."

The benefits of raw feeding, served simply.

We understand that raw feeding may not suit every dog, pet parent or occasion. That's why AATU brings the ease of dry food and the benefits of a raw diet. AATU is the best of both worlds for you and your pet.

Dogs were made to thrive on a diet rich in meat and fish. AATU was born out of a dedication to emulate this nutritious diet for your pets. Blending all the appropriate meats, enriched with fruits, vegetables and superfoods, into our signature recipes they’ll relish.

AATU is a highly nutrient-dense food, made using the finest raw ingredients for a more natural diet - with an impressive 2.5kg of raw ingredients packed into every 1kg of finished product.

Our recipes contain no fillers, no grains, and no harmful bacteria. With added prebiotics and probiotics and grain free formulas, our recipes are created for gentle digestion and optimal nutrient absorption.

Thinking about switching from raw?

Here is what some our customers have to say:

“I wanted an alternative to raw feeding – AATU is ideal and much easier to manage.” Mark. D

"Moved from raw to AATU and haven’t looked back – same benefits, less hassle." Beth. R

"This is an excellent alternative to raw when traveling away from home without refrigeration." Kayt. W