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learn The AATU Blog

Discover expert tips on nutrition, high-protein diets, and natural feeding. From premium ingredients to sustainable sourcing, we’re here to help you make the best choices for your pet.

Latest Posts

The Truth About Kibble: Clearing Up Common Misconceptions

Not all kibble is created equal. The Truth About Kibble: Clearing Up Common Misconceptions

Join us as we uncover some common misconceptions and highlight what truly sets AATU apart from the rest. At AATU, we recognise the concerns that discerning pet parents may have, and we're committed to setting the record straight.

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Fresh New Look, Same Pure Nutrition: the benefits of a raw diet, served simply.

Benefits of raw, served simply Fresh New Look, Same Pure Nutrition: the benefits of a raw diet, served simply.

When it comes to nutrition, we’ve spent years mastering advanced nutrition techniques to create highly nutritious, premium food your dog will love. That hasn’t changed. Discover what has in our new blog.

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Should I Feed My Dog Grain Free? Exploring the Benefits of AATU Grain Free Pet Food

Grain Free Should I Feed My Dog Grain Free? Exploring the Benefits of AATU Grain Free Pet Food

Let’s dive into the reasons why a grain-free diet could be the right choice for your furry friend and how AATU’s unique approach sets our grain-free range apart.

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Can Cats Eat a Vegetarian Diet? Do they need a high protein diet?

Cat Nutrition Can Cats Eat a Vegetarian Diet? Do they need a high protein diet?

Cats are obligate carnivores, which means their bodies are specifically adapted to thrive on a diet rich in animal proteins. Our recipes reflect this by using only the finest cuts of premium meat and fish, combined with carefully selected natural ingredients to enhance flavour and nutrition.

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What is 80/20 Dog Food, and Why Does It Matter for Your Pet?

80/20 diet What is 80/20 Dog Food, and Why Does It Matter for Your Pet?

What exactly does "80/20" mean, and how does this approach benefit your dog? Dive into the benefits of an 80/20 diet, and how our commitment to quality ingredients ensures your dog is getting the very best.

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Preparing Your Dog for Bonfire Night: How to help my dog being scared?

Behaviour Preparing Your Dog for Bonfire Night: How to help my dog being scared?

Bonfire Night is an exciting time filled with fireworks and celebrations, but for our pets, it can be a night of confusion and anxiety. Learn to help take care for your pet, keeping them safe, comfortable, and calm when firework night comes around.
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How to Enjoy a Fun and Safe Halloween with Your Dog

Behaviour How to Enjoy a Fun and Safe Halloween with Your Dog

Halloween is a wonderful time for humans, but for our dogs, it can sometimes be a little overwhelming. We’ve put together some tips and tricks to help you and your dog have a fun and safe Halloween with your dog.
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Discover the AATU Superfood Blend™ and the benefits to your pet

Superfoods Discover the AATU Superfood Blend™ and the benefits to your pet

We believe in providing pets with natural, nutritious ingredients to help them thrive. That’s why we’ve created our AATU Superfood Blend™, a signature mix of highly nutritious vegetables, fruits and superfoods designed to support your pet’s overall well-being.
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The Benefits of Feeding AATU Wet and Dry Dog Food: A Balanced, Tasty Approach

Wet and Dry Food The Benefits of Feeding AATU Wet and Dry Dog Food: A Balanced, Tasty Approach

Whether your dog enjoys the crunch of kibble or the savoury richness of wet food, both play important roles in ensuring they get a complete, balanced diet. Dry kibble, like our nutrient-packed AATU 80/20 range, delivers high-quality protein, essential vitamins, and minerals. Wet food, on the other hand, provides additional hydration and variety in taste and texture, making mealtimes more exciting for your dog.
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The Essentials to Pack When Going on Holiday with Your Dog

Travel Tips The Essentials to Pack When Going on Holiday with Your Dog

Going on holiday with your dog can be an exciting adventure, but it also requires careful planning to ensure both you and your pet have an stress-free experience. From packing the right supplies to choosing the best food options, preparation is key. In this blog, we'll explore the essentials to pack when going on your next adventure.
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How to Transition from Raw Feeding to AATU Dog Food: A Guide

Benefits of raw, served simply. How to Transition from Raw Feeding to AATU Dog Food: A Guide

We’ll guide you through the transition process and highlight the many benefits of switching to AATU. Transitioning your dog from a raw diet to kibble can be a big change, but it’s easier than you might think.

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AATU 80/20 dry dog food

80/20 Diet Unleashing the Power of 80/20 Nutrition with AATU Pet Food

Nutrient dense 80/20 dry dog food recipes are formulated and calibrated by nutritional experts to provide an optimal balance of essential nutrients for your dog. With 80% top quality meat or fish and 20% of our Superfood Blend™ - our signature mix of highly nutritious vegetables, fruits and superfoods. 

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