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About AATU

AATU was created with one simple belief: dogs and cats thrive on a high protein diet, rich in quality meat and fish. We’ve reimagined raw feeding with recipes that combine over 80% meat or fish with our signature Superfood Blend™ of fruits, vegetables, and botanicals. Every meal is grain free, packed with pure nutrition, and made to be naturally irresistible.

pure nutrition YEARS OF RESEARCH

Behind every AATU recipe is years of dedicated research by our team of in-house expert Pet Nutritionists. Our team has developed a unique Low and Slow™ cooking method that gently preserves natural flavour and maximises nutrient retention. The result? A raw-inspired, high protein diet that supports your pet’s health, digestion, and vitality in the simple form of a dry kibble.

aatu brand values

  • MASTERS OF PURE NUTRITION 

    We use natural ingredients, free from grains, fillers, and artificial additives, to deliver pure, grain free nutrition inspired by nature.

  • HIGH PROTEIN

    Made with 80%+ meat or fish, our recipes provide the high protein benefits of raw feeding in the convenience of dry food.

  • CRAFTED BY EXPERTS 

    Each recipe is formulated by our team of expert pet nutritionists and cooked Low and Slow™ to preserve flavour, ensuring maximum nutrition in every bite.

  • PROVEN BENEFITS 

    Every ingredient serves a purpose - selected for its nutritional value and supported by science to promote long-term health and wellbeing of pets.

ONLY THE BEST INGREDIENTS

We start with 2.5kg of raw, responsibly sourced ingredients to make every 1kg of AATU kibble, ensuring concentrated, nutrient-rich food in every bite. Our recipes are grain free, with no fillers, added preservatives, or anything artificial. Finished with a coating made from raw ingredients for exceptional taste, AATU delivers pure, honest nutrition your pet will love.

Our Superfood Blend™ is more than just a mix of fruits, vegetables, and botanicals - it’s a carefully selected combination of natural ingredients, each chosen for a specific nutritional benefit. From antioxidant-rich blueberries to gut-friendly chicory and immune-supporting herbs, every element is included with purpose. Together, they help support digestion, skin and coat health, immunity, and overall wellbeing.

Learn more about Ingredients
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AATU Subscribe & Save

Enjoy premium nutrition for your pet while unlocking special discounts, priority access to offers, and the convenience of automatic deliveries. No hassle, just exceptional food - delivered on your schedule.

the benefits of raw feeding, served simply

Crafted by nutritional experts with over 80% meat or fish and a purposeful blend of superfoods, AATU delivers the benefits of raw feeding, served simply.

Our unique Low & Slow™ cooking method locks in goodness and ensures every bowl is rich in highly digestible nutrients - supporting healthy digestion, glossy coats, strong teeth, and lasting energy.

No mess. No compromise. Just naturally balanced recipes with irresistible taste, helping your pet feel fuller for longer. Pure, complete, and effortlessly convenient.

testimonials

5

“This is a great alternative to raw when traveling away from home without refrigeration. I was impressed with the amount of protein, minimal ingredients, and sustainable use of wild boar. My girls love the smell and taste and devour it within seconds.”

GREAT ALTERNATIVE TO RAW

5

"When we got our puppy we used the food suggested by the breeder however we quickly noticed her tummy was unsettled. We switched her to AATU as it had been great for our previous dog. Since switching our puppy has had no tummy issues. She's growing, happy & with a lovely glossy coat."

GROWING, HAPPY & A GLOSSY COAT

aatu sustainability

We believe that premium pet nutrition should never come at the expense of the planet. That’s why we’re committed to sustainable sourcing, using responsibly raised meat and fish, and selecting high-quality ingredients with care. Our recipes are crafted with a focus on reducing waste and ensuring ethical practices throughout our supply chain. By choosing AATU, you’re not just nourishing your pet, you’re making a choice for a healthier planet.