Discover expert tips on nutrition, high-protein diets, and natural feeding. From premium ingredients to sustainable sourcing, we’re here to help you make the best choices for your pet.
Cats are obligate carnivores, which means their bodies are specifically adapted to thrive on a diet rich in animal proteins. Our recipes reflect this by using only the finest cuts of premium meat and fish, combined with carefully selected natural ingredients to enhance flavour and nutrition.
What exactly does "80/20" mean, and how does this approach benefit your dog? Dive into the benefits of an 80/20 diet, and how our commitment to quality ingredients ensures your dog is getting the very best.
| Bonfire Night is an exciting time filled with fireworks and celebrations, but for our pets, it can be a night of confusion and anxiety. Learn to help take care for your pet, keeping them safe, comfortable, and calm when firework night comes around. |
| Halloween is a wonderful time for humans, but for our dogs, it can sometimes be a little overwhelming. We’ve put together some tips and tricks to help you and your dog have a fun and safe Halloween with your dog. |
| We believe in providing pets with natural, nutritious ingredients to help them thrive. That’s why we’ve created our AATU Superfood Blend™, a signature mix of highly nutritious vegetables, fruits and superfoods designed to support your pet’s overall well-being. |
| Whether your dog enjoys the crunch of kibble or the savoury richness of wet food, both play important roles in ensuring they get a complete, balanced diet. Dry kibble, like our nutrient-packed AATU 80/20 range, delivers high-quality protein, essential vitamins, and minerals. Wet food, on the other hand, provides additional hydration and variety in taste and texture, making mealtimes more exciting for your dog. |
| Going on holiday with your dog can be an exciting adventure, but it also requires careful planning to ensure both you and your pet have an stress-free experience. From packing the right supplies to choosing the best food options, preparation is key. In this blog, we'll explore the essentials to pack when going on your next adventure. |
We’ll guide you through the transition process and highlight the many benefits of switching to AATU. Transitioning your dog from a raw diet to kibble can be a big change, but it’s easier than you might think.
Nutrient dense 80/20 dry dog food recipes are formulated and calibrated by nutritional experts to provide an optimal balance of essential nutrients for your dog. With 80% top quality meat or fish and 20% of our Superfood Blend™ - our signature mix of highly nutritious vegetables, fruits and superfoods.
| Bringing a new puppy home is an exciting and joyous occasion. However, it also comes with its share of challenges and responsibilities. Proper preparation is crucial to ensure a smooth transition for both you and your new furry friend. |
| Raw feeding has gained popularity in recent years, but it can be time-consuming, unsafe and costly. That's where AATU comes in – offering a convenient and cost-effective alternative that delivers the benefits of raw feeding, served simply. |
