AATU Cat has been discontinued

We wanted to let you know that AATU Cat food has been discontinued. This means it won’t be available to buy once the remaining stock has sold out. Please note: AATU Dog food is not being discontinued – this change only affects the cat range. 

We know this might be disappointing, especially if your cat loves AATU. We’re here to help and make the switch to a new food as easy as possible for you. Should you require further assistance, please contact our customer care team.

Click here to shop the remaining stock available. 

What do I need to do?

⚠️ Unfortunately your subscription won’t be fulfilled if a product in your subscription has sold out! We recommend updating your subscription to avoid any disruption:

If you have a subscription that includes both AATU Cat and Dog products, your order won’t be shipped if any item in your subscription is out of stock. Please check your subscription in your account and remove any unavailable cat products to avoid delays.

If you’re subscribed to AATU Cat and the products in your subscription order are still available, we recommend bringing your next order date forward so you can stock up while products are still available.

Meet our partner, Blink!

We understand this change might feel a little unsettling, and we’re here to support you every step of the way. We have chosen to partner with Blink who offer the same commitment to quality and nutrition you’ve come to expect from AATU and a very similar nutritional profile so your cat can continue to thrive.

To help you make the switch with confidence and minimal risk, we’ve arranged something special just for AATU customers:

You can claim your Blink trial box for just £1! 

Plus an exclusive AATU Cat offer of 40% off your first 3 boxes with a special discount code. Unlock your code here!

Our Cat Nutrition Expert recommends Blink:

"Cats are obligate carnivores, so a diet rich in high-quality animal ingredients is essential for their health and wellbeing. Blink provides a meat-first approach with complete, balanced nutrition, making it an excellent choice for cats transitioning from AATU."
- Carrie, AATU Cat Nutrition Expert

Blink always promises:

- 100% animal protein
- 100% natural ingredients
- No added sugar or salt
- No grains, nasties or fillers

Just honest, natural food made with care. Here’s a quick look at how Blink compares:

Why Blink?

Blink offers the same commitment to quality and nutrition you’ve come to expect, while taking a slightly different approach to recipe formulation. Cats are obligate carnivores, meaning they thrive on diets rich in meat and fish ingredients.

Blink recipes reflect this, with:

• 97–99% meat and/or fish ingredient content across the wet range, supporting a high-protein diet
• A strong focus on animal-based ingredients, aligned with your cat’s natural needs
• 100% natural ingredients* (*with added vitamins and minerals)
• Recipes formulated by pet nutritionists to support overall health and wellbeing
• A slightly lower fat profile, offering a lighter feeding option while still supporting overall health and wellbeing
• Complete and balanced recipes for both kittens and adult cats
• Grain-free formulations

Nutritionally, Blink recipes closely match AATU, delivering high protein levels from quality meat and fish ingredients to support your cat’s health and wellbeing, while offering a slightly leaner fat profile. With a variety of paté, jelly and gravy textures, plus both mixed and single-protein recipes, there’s plenty of choice to suit your cat’s preferences at every life stage.

Making the switch

To help keep your cat happy and comfortable, we recommend a gradual transition:

• Days 1–2: 75% AATU, 25% Blink
• Days 3–4: 50% AATU, 50% Blink
• Days 5–6: 25% AATU, 75% Blink
• Day 7: 100% Blink

We’re here to help and make the switch to a new food as easy as possible for you. Should you require further assistance, please contact our customer care team.