AATU Only The Best Will Do, Crufts 2026 - T&C's

Campaign Name: 'Only The Best Will Do' at Crufts
Promotional Period: 5th March - 8th March 2026

1. Organiser

This promotion is operated by AATU, a brand of Inspired Pet Nutrition, The Airfield, Dalton, Thirsk, North Yorkshire, YO7 3HE (“we,” “our,” “us”).

2. Eligibility

This promotion is open to residents of the UK aged 18 or over.

Employees of AATU, its affiliates, or anyone directly connected with the organisation of this promotion are not eligible to participate.

3. Winner Selection

One winners will be selected on Wednesday 12th March at random

The winner will be notified via email with the contact details provided at submission.

The winner must contact AATU by replying to the email within 48hrs to claim their prize. If the winner does not contact AATU within 48hrs, AATU reserves the right to choose another winner.

4. Prize

One prize is available.

Prize is a £100 gift voucher to be redeemed at AATU.co.uk.

There is no cash alternative and AATU reserves the right to change the voucher provider to one of equivalent value.

5. Entry

To enter, participants must visit the AATU stand at Crufts and say the phrase “Only the best will do" to a member of the AATU staff. Participants will then take part in a short voxpop-style interview, which will be filmed.


6. General Terms

If the AATU stand is experiencing high demand, temporary closure, filming delays, or other operational constraints, participants may be asked to return at a specified time later that day. While we will use reasonable efforts to accommodate all interested participants, entry is subject to availability and cannot be guaranteed.

If a participant does not wish to be filmed, they should not take part in the interview and will not be entered into the promotion.

AATU reserves the right to disqualify entries or participants who fail to comply with these terms or submit false or misleading information.

By taking part in the interview, participants consent to being filmed and grant AATU the right to use, reproduce, edit, and publish the footage (including their image, voice, and likeness) for marketing, promotional, and social media purposes, in any media worldwide, without additional compensation.


AATU reserves the right to amend or withdraw the promotion at any time without prior notice in the event of unforeseen circumstances beyond its reasonable control.

7. Data Protection

Any personal data provided will be processed in accordance with our Privacy Policy, available at www.aatu.co.uk/pages/privacy-policy.

In entering the competition, entrants give permission for AATU to use any imagery, video or quotes in marketing materials.

8. Governing Law

These terms and conditions are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Contact Us:

For any questions or issues regarding this promotion, please contact our customer service team at enquiries@aatu.com