Newsletter Privacy Notice

This privacy notice tells you about the information we collect from you when you sign up to our AATU email newsletter. In collecting this information, we are acting as the data controller and we are therefore required to provide you with information about us, why and how we process your data, and about the rights you have over your data.

Who are we?

We are Pet Food (UK) Limited, with a registered address of Inspired Pet Nutrition - Hemel Hempstead, Suite 211, iMex Centre, 575-599 Maxted Rd, Hemel Hempstead HP2 7DX. Our main telephone number is 01344 596325

If you have concerns about how your data is used, please email our Data Protection Officer at

What personal data do we collect?

  • Email Address
  • First Name
  • Last Name

Non-personal data we collect:

  • Dog or Cat?
  • Pet Name
  • Pet Birthday
  • Signup Source
  • Date Added

As you use our website, Pet Food UK will also collect information about your order history.

Why do we collect this data?

We collect this information about you so we can tell you about;

  • Special offers, discounts codes, free with gift with purchase etc
  • A welcome gift when you first sign up
  • New product releases
  • Packaging changes
  • Product education and information
  • Latest brand news and events (such as Crufts)

The mailing list service supports our eCommerce platforms and keeps you up to date and informed with promotional and marketing news and events. Pet Food UK captures this data because it allows us to provide you with the most relevant communication and content. It also allows us to improve your experience by making it more personal and allows for targeted e-mails.

We only capture information that we believe will enhance your experience and we do not use your information for any other purpose.

You have the right to object to this processing. To opt-out of these automated emails, you can unsubscribe by clicking on the ‘Unsubscribe’ link in every email we send.

Your consent

If signing up via our website, you give your consent by typing in your email address, name and pet information, and clicking ‘subscribe’ in the clearly stated section for signing up to the newsletter. Or by clicking the tick box in the clearly marked form at the checkout stage.

If you gave us your email address at an event, we will send you an email for you to confirm your consent by clicking on the link in that email.

You can withdraw your consent at any time by clicking on the unsubscribe link at the bottom of every newsletter we send.

What do we do with your information?

Your data is transferred to our Email Service Provider, “Mailchimp” (The Rocket Science Group LLC). Your data is stored securely in the USA. Mailchimp is certified under the US-EU Privacy Shield agreement, a copy of which can be viewed here:

How long do we keep your information for?

Your information is stored for as long as you are subscribed to our newsletter. If you unsubscribe, we keep your information saved to ensure you are not re-subscribed to our mailing list. We will not email you marketing messages if you have unsubscribed.

Your rights over your information

Under GDPR law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can view this information and correct it by clicking on the “Update my preferences” link at the bottom of every email we send.

You can unsubscribe from our newsletter at any time by clicking on the “Unsubscribe” link at the bottom of every email.

You have the right to fully withdraw your consent to us processing your data by asking us to permanently delete your data.

To submit a request by email, post or telephone, please contact the Data Protection Officer on the details below:

Tel: 01442 212 392

Postal address:
The Data Protection Officer
Inspired Pet Nutrition - Hemel Hempstead,
Suite 211, iMex Centre,
575-599 Maxted Rd,
Hemel Hempstead

Your right to complain

If you have concerns about how we process your data, your initial contact should be with our Data Protection Officer (details above). If you are not satisfied with the outcome, you can contact the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner's Office
Wycliffe House
Water Lane