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ALL AATU PRODUCTS CONTAIN MINUMUM 80% NATURAL MEAT AND FISH CONTENT, PLUS 32 VEG, FRUIT, HERBS, SPICES AND BOTANICALS TO GIVE YOUR DOGS AND CATS THE VERY BEST IN NATURAL, HOLISTIC FOOD. AS MOTHER NATURE INTENDED.
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WHY SHOULD YOU FEED AATU? key benefits of aatu
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Irresistible Taste
We carefully source premium produce, using 2.5kg of raw ingredients for every 1kg of food. Each recipe is finished with our expertly crafted coating, made from raw ingredients in their purest form for exceptional taste. -
Expertly Formulated
Containing at least 80% high quality meat or fish and 20% of our Superfood Blend™ of Fruits, Vegetables, Herbs, Spices & Botanicals, each recipe is expertly formulated by nutritionists. -
Quality Ingredients
We meticulously research and source the highest quality produce, with 2.5kg of raw ingredients being used in every 1kg of food. -
GREAT FOR SENSITIVITIES
Our grain free recipes are ideal for pets with sensitive digestion, ensuring every meal is gentle yet nourishing.
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learn more about pet nutrition
Not all kibble is created equal. The Truth About Kibble: Clearing Up Common Misconceptions
Join us as we uncover some common misconceptions and highlight what truly sets AATU apart from the rest. At AATU, we recognise the concerns that discerning pet parents may have, and we're committed to setting the record straight.
Benefits of raw, served simply Fresh New Look, Same Pure Nutrition: the benefits of a raw diet, served simply.
When it comes to nutrition, we’ve spent years mastering advanced nutrition techniques to create highly nutritious, premium food your dog will love. That hasn’t changed. Discover what has in our new blog.
Grain Free Should I Feed My Dog Grain Free? Exploring the Benefits of AATU Grain Free Pet Food
Let’s dive into the reasons why a grain-free diet could be the right choice for your furry friend and how AATU’s unique approach sets our grain-free range apart.
Cat Nutrition Can Cats Eat a Vegetarian Diet? Do they need a high protein diet?
Cats are obligate carnivores, which means their bodies are specifically adapted to thrive on a diet rich in animal proteins. Our recipes reflect this by using only the finest cuts of premium meat and fish, combined with carefully selected natural ingredients to enhance flavour and nutrition.
80/20 diet What is 80/20 Dog Food, and Why Does It Matter for Your Pet?
What exactly does "80/20" mean, and how does this approach benefit your dog? Dive into the benefits of an 80/20 diet, and how our commitment to quality ingredients ensures your dog is getting the very best.
Behaviour Preparing Your Dog for Bonfire Night: How to help my dog being scared?
| Bonfire Night is an exciting time filled with fireworks and celebrations, but for our pets, it can be a night of confusion and anxiety. Learn to help take care for your pet, keeping them safe, comfortable, and calm when firework night comes around. |
Behaviour How to Enjoy a Fun and Safe Halloween with Your Dog
| Halloween is a wonderful time for humans, but for our dogs, it can sometimes be a little overwhelming. We’ve put together some tips and tricks to help you and your dog have a fun and safe Halloween with your dog. |
Superfoods Discover the AATU Superfood Blend™ and the benefits to your pet
| We believe in providing pets with natural, nutritious ingredients to help them thrive. That’s why we’ve created our AATU Superfood Blend™, a signature mix of highly nutritious vegetables, fruits and superfoods designed to support your pet’s overall well-being. |
Wet and Dry Food The Benefits of Feeding AATU Wet and Dry Dog Food: A Balanced, Tasty Approach
| Whether your dog enjoys the crunch of kibble or the savoury richness of wet food, both play important roles in ensuring they get a complete, balanced diet. Dry kibble, like our nutrient-packed AATU 80/20 range, delivers high-quality protein, essential vitamins, and minerals. Wet food, on the other hand, provides additional hydration and variety in taste and texture, making mealtimes more exciting for your dog. |
Travel Tips The Essentials to Pack When Going on Holiday with Your Dog
| Going on holiday with your dog can be an exciting adventure, but it also requires careful planning to ensure both you and your pet have an stress-free experience. From packing the right supplies to choosing the best food options, preparation is key. In this blog, we'll explore the essentials to pack when going on your next adventure. |
Benefits of raw, served simply. How to Transition from Raw Feeding to AATU Dog Food: A Guide
We’ll guide you through the transition process and highlight the many benefits of switching to AATU. Transitioning your dog from a raw diet to kibble can be a big change, but it’s easier than you might think.
80/20 Diet Unleashing the Power of 80/20 Nutrition with AATU Pet Food
Nutrient dense 80/20 dry dog food recipes are formulated and calibrated by nutritional experts to provide an optimal balance of essential nutrients for your dog. With 80% top quality meat or fish and 20% of our Superfood Blend™ - our signature mix of highly nutritious vegetables, fruits and superfoods.
Puppy Bringing Your New Puppy Home: Top Tips for a Smooth Transition
| Bringing a new puppy home is an exciting and joyous occasion. However, it also comes with its share of challenges and responsibilities. Proper preparation is crucial to ensure a smooth transition for both you and your new furry friend. |
Benefits of raw, served simply. Discover AATU: The Ultimate Raw Feeding Alternative for Your Dog
| Raw feeding has gained popularity in recent years, but it can be time-consuming, unsafe and costly. That's where AATU comes in – offering a convenient and cost-effective alternative that delivers the benefits of raw feeding, served simply. |
Cat Nutrition The Natural Ingredients Used in Our Pet Food: Meat, fish, superfoods, fruits and vegetables
One of the core beliefs we hold at AATU is that our pets deserve the same kind of premium food we expect for ourselves. If we wouldn’t fill ourselves up with junk food, artificial products, or meat of a low quality, then why should we do this to our pets?
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Joint Care How to Help Your Dog If They Have Stiff Joints: learn how to care for their joints
Dogs are universally known for being energetic creatures. We know and love them for running and jumping around, loving their exercise and always staying active. When a dog develops stiff or painful joints, this changes. Stiff joints in dogs occur for a myriad of reasons, and when left untreated can seriously impact the quality of life that your canine has.