AATU Food Frequently Asked Questions

• Is AATU suitable for all dog breeds and sizes?

  

  Absolutely. AATU is crafted for dogs of all shapes and sizes. Our carefully considered kibble size offers the perfect crunch for small breeds, without compromising on satisfaction for larger dogs.

• What is the AATU Superfood BlendTM, and what are its benefits?

  

  Our Superfood Blend™ is a carefully curated mix of over 30 fruits, vegetables, herbs, spices, and botanicals – all selected for their natural nutritional benefits. From antioxidant-rich berries and nutrient-dense leafy greens to herbs like rosemary and turmeric, every ingredient contributes to complete, balanced nutrition and supports your dog’s overall wellbeing. It’s nature’s toolkit, designed to nourish from the inside out.

• Why is a high protein diet good for my dog?

  

  Dogs thrive on a protein-rich diet – it helps maintain lean muscle, supports healthy skin and coat, and provides long-lasting energy. AATU recipes are made with at least 80% single-source meat or fish, reflecting a more natural diet. Because our food is highly nutrient-dense, you don’t need to feed as much compared to lower-protein options – meaning every bowl is packed with goodness, not fillers.

• Do I need to transition my dog onto AATU food?

  

  Yes, a gradual transition is always best to support healthy digestion. For adult dogs, we recommend transitioning over 5–7 days. For puppies, allow at least 7 days. If you’re moving from a raw diet to dry kibble, aim for a longer transition of around 14 days. A simple guide:

  • Days 1–2: 80% current food / 20% AATU
  • Days 3–4: 50% / 50%
  • Days 5–6: 20% / 80%
  • Day 7+: 100% AATU